Align Commercial Teams. Expose Margin Risk. Create Momentum for Change.

When pricing lacks structure, alignment or ownership across teams—profit suffers.
Margins erode. Deal quality declines. Sales default to discounting. Marketing struggles to position value. Leadership loses visibility into where—and why—margin is being lost.

These keynotes are designed to change that.
Delivered by Ron Wood, Founder of Pricing Insight, these sessions bring commercial clarity to leadership, sales, marketing and pricing teams. They challenge assumptions, expose risk, and help organisations move forward with confidence and alignment.

When to Bring Strategic Pricing to the Room

Organisations bring Ron in when they need to:

• Align executive, sales and marketing teams on pricing direction
• Challenge legacy thinking quietly eroding margin
• Build capability to respond to procurement pressure and discount demands
• Unpack why pricing strategies are inconsistent—or failing to hold
• Shift internal thinking from cost-plus to customer value
• Lead a commercial reset as part of broader transformation

These aren’t motivational talks. They’re commercially grounded keynotes—designed to unify commercial functions and sharpen strategic focus.

Strategic Pricing Themes That Drive Change

Each keynote is tailored to your commercial model, industry pressures and strategic objectives. Common focus areas include:

• The Commercial Cost of Pricing Confusion
  Why misalignment persists—and what it’s really costing across teams.
• From Cost-Based to Value-Based Pricing
  How to shift pricing from internal logic to customer value.
• Strengthening Price Defence in Sales and Marketing
  Building the capability to hold price, communicate value, and avoid discount traps.
• Embedding Governance Across Regions and Roles
  Establishing structure, control and consistency in how pricing decisions are made.
• Leading Price Change with Confidence
  What it takes to execute price moves that stick—without internal resistance.

What Teams Walk Away With

These sessions bring alignment and clarity across executive and frontline teams. Attendees walk away with:

• Visibility into where the margin is leaking—and why
• A shared language for value, pricing and margin protection
• Practical insight into what needs to change across structure and behaviour
• Focus on capability gaps and commercial risks
• Clarity on what to do next—and how to lead it

Why Pricing Insight

Ron Wood brings over 25 years of experience working with executive, sales, and pricing teams in complex, margin-sensitive industries.
His keynotes are based on real-world transformation programs delivered for ASX and NYSE-listed companies and private equity–backed firms in Australia, North America, and Europe.
This isn’t academic theory; these are practical tools and techniques for organisations navigating pricing under pressure.

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